Create a Value Proposition Using Value Lifters - Sales After Dark EP104

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In order to create a value proposition, you have to begin with what elements add value to a client's business or growth. Value lifters are a way of dissecting the value of what you really offer is a way that the client or customer understands how it will impact them.

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Online Sales Academy -

Smart Whiteboard - (discount code: victorantonio)

Victor's Recommendations -

Sales Influence Podcast -

Intro by Chris Stone at

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